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Participation in professional exhibitions is significant part of the company's life. The main advantages of such experience are positioning the company and its brands and products in the international arena, finding new partners and clients, exchange of experience and ideas. With a properly organized exhibition, many business goals become achievable, such as negotiating, attracting new customers and promoting new products. The implementation of such a complex project requires the experience and specific skills. Therefore, many major companies entrust the professionals their participation in exhibitions.

Participation in exhibitions affords following opportunities: 

• Searching for new clients

• Strengthening relations with existing clients and partners

• Searching for regional representatives

• Sales volume increase

• Presentation of new projects and products, their demonstration and promotion

• Market research and surveys

• Analysis of competitors’ activity

• Strengthening the image of the company

• Enhancing relations with the media